Key Responsibilities:

1. Develop, write, and publish engaging content for Instagram, Facebook, TikTok, YouTube, and other digital platforms.
2. Plan and manage content calendars to ensure consistent brand messaging.
3. Create and edit images, videos, and multimedia content using design tools such as Adobe Photoshop and Canva.
4. Monitor and analyze social media performance metrics to optimize content strategies.
5. Engage with audiences by responding to social media inquiries and comments professionally.
6. Stay updated on industry trends, audience behaviors, and competitor activities.
7. Plan, execute, and optimize digital marketing campaigns across social media, Google Ads, and other online platforms.
8. Manage SEO and SEM strategies to improve website traffic and search rankings.
9. Analyze campaign performance using Google Analytics, Facebook Insights, and other digital tools.
10. Develop and implement email marketing strategies, including newsletters and promotional campaigns.
11. Collaborate with the marketing team to drive brand awareness, lead generation, and engagement.

Qualifications & Requirements:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 1-3 years of experience in social media management, content creation, and digital marketing.
• Proficiency in social media platforms, digital marketing tools, and analytics software (Google Ads, Facebook Ads, Google Analytics).
• Strong writing, editing, and storytelling skills with a creative mindset.
• Knowledge of SEO principles, paid advertising, and content marketing strategies.
• Ability to analyze data and optimize campaigns for maximum reach and engagement.
• Excellent communication and teamwork skills.